3 Keys to Selling a Home

Sell fast, it seems simple enough, but those of you who have been on the market already for months with no buyer leads can testify that many factors play a role in the sale. There are three keys to selling a home, it has to not only be researched and priced right, but you need a great marketing strategy your product has to entice buyer demands.

Whether you’re new to the selling process or your home is already listed on the market, it’s never too late to prepare and showcase your home properly for sale. When buyers feel at home, they’re more comfortable and can relate to the space, which ultimately gets them to make an offer. Make no mistake, the home sale preparation is more than just cleaning and decluttering.

So if you’re looking for results that end in the sale of your home, come discover how these three keys working together can benefit your bottom line—and ultimately put a “sold” sign on your property.

#1 Key to Selling a Home: Price

So, the first key to selling a home is to make sure it’s priced right. If you’re working with a real estate agent then choose an agent that knows the neighborhood information and can show you the quality listings they’ve represented. When hiring an agent you want someone who has sales and closed deals who can show you how qualified they are to represent your home. ( I have References)

Now, many times sellers can get in their own way when it comes to the asking price, so leave emotion out of your price, just because you value something in your home it doesn’t mean others will or it’s market-worthy. Avoiding pricing to high because you’ll linger on the market longer or too low to unload the house; that will hurt your bottom line. Do the research look at other homes on the market in your neighborhood, get an appraisal and ask your local professional before putting a price tag on it.

#2 Key to Selling a Home: Home Staging

Do as much as you can ahead of time to get your home prepared for sale. It’s just like when you’re going to sell a car. The car needs to be detailed, the exterior washed, and that it’s not cluttered with your stuff. Well, the same goes when you are selling a home. The house should always be white-glove clean, organized, showing off it’s valuable features and maximizing on the home’s square footage. Think of it this way if you don’t need a item while on the market, pack it away to save you time when it comes time to move, but more importantly you’re visibly showing buyers more space in the home, which that’s what they’re buying right? Square footage.

Consider looking to the images of those neighboring homes on the market, what do they look like? See how you can mimic homes that were “just sold” and stand out amongst your current competition. Maybe you need to paint, fix some minor repairs whatever it is add value and show buyers the lifestyle they could lead if they lived in the home.

When you stage your home first you spend 90% less time on the market, according to the Real Estate Staging Association. That’s why staging a home is so important because you want to get on and off the market quickly to avoid dealing with headaches and hassles of maintaining a show-ready home daily.

#3 Key to Selling a Home: Marketing

Do you have a great marketing plan? This goes whether you are working with an agent or not. It’s important to get the word out! Make sure the listing is all over social,local newspapers or magazines, hold open houses or host an event in your home for buyers, word of mouth, researching where your buyers are, etc… How’s the home going to be marketed and how will you measure the success of this plan? Remember if something isn’t working, you need to adjust the plan and quickly to avoid missed opportunities. Photos are extremely important in the marketing process, hire a professional or grab our photo tips checklist. More than 90% of home buyers start their search online and what are they looking at? Photos.

Usually, after a month on the market with no buyer interest, it’s time for the first price reduction. The average price reduction is $10,000 that’s a big chunk of change. Now, while I leave the price and marketing up to the agent, I can help stage your home and it doesn’t cost anywhere near a price reduction, in fact it could raise the value of your home. The Stage to Sell Strategy is a must in today's market, if you want to stand out, Stage It. Also, for home sellers or agents looking to boost your listing appeal, you too can achieve a beautiful listing with Redesign, arrange existing furniture, declutter and depersonalize to appeal to buyers.

Happy Selling,